A beer exchange for the German market is offering a chance to win the chance to trade up in price to a higher-quality, less-expensive German beer, but the odds may be too small to justify the cost of the trade.
The Beer Exchange for the Euro Area (BGE) is offering 1.3 million euros ($1.5 million) for a 1.9-litre beer in the format of a German imperial stout.
It’s a relatively small win, but not the one that the exchange is hoping for, said Jens Reichenbach, the head of the exchange in the German city of Munich.
“It’s not enough to sell a lot of beer for this kind of amount,” Reichenbaht told CBS News.
“You have to be very good at beer.
I mean, it’s not that big of a win.”
The trade in the beer is called the “Historical Beer Exchange.”
It offers up to 25% discounts on beers and spirits, and allows customers to trade for a limited amount of a certain beer, based on the number of people who have already bought or sold the beer in a given month.
This year’s beer includes the Heimat beer from the Hoegaarden brewery, a special brew from the Czech Republic’s Budweiser, and a blend of four German beers from the Hofbräuhaus, a German brewpub that closed in 2012.
The beer is currently priced at 7,300 euros ($8,000) per litre.
A German brewery is offering the same beer, and it’s also not that cheap, Reichenbaub said.
He estimates the price would be somewhere around 1,000 euros ($930) per bottle.
The price could go up to 5,000 to 10,000 (€5,000-$7,000), depending on how many people have bought or already sold the beers.
There’s an online calculator that shows the value at the exchange.
Reichenbach said the exchange also offers a chance for those interested in purchasing a specific beer to get in on the action.
If you want to know if you qualify for the chance, the exchange says to register as soon as possible to get a chance at the beer.
BGE’s website says to reserve your spot before October.
On average, about one person per week visits the exchange, and more than 100,000 people use the exchange each month.
But, the website also offers to pay for drinks at a bar or restaurant, and offers a discount for a drink purchased at the brewery.
Reichenbal says that if people use BGE’s site and register for the exchange before October, the chance will be available to them for the duration of the month.
Reichenbahts office in Munich says the trade has only been available for a few months.
He said he hopes to have the trade ready to accept beer for the general public sometime this year.